$RUFUS logo — Rufus the Amazon corgi

Primed for BILLIONS.

Meet Rufus. This corgi pressed the actual button that launched amazon.com; now he's paired with $AMZN stock and rewards the community in Amazon gift cards.

Integrations

X Developer Console
Bitrefill
Robinhood
Rufus chasing a bone

Stats

Track the $RUFUS flywheel growth LIVE!

RUFUS BAG
Submitted X posts
Gift card value claimed

The retail flywheel

A closed loop that pays the community and sends real revenue to the world's largest store.

1
3%

Transaction tax

Every swap fuels the flywheel and loads up the $RUFUS bag to buy Amazon gift cards

2
X

Proof of shill

Each unique verified post about $RUFUS earns exactly one digital scratch card.

3
$

Gamification

Scratch off the foil, reveal the code and spend it at Amazon. Amazon benefits, the pair strengthens, the wheel turns.

$RUFUS/ $AMZN

Shill To Earn.

We're giving back to the little guy. Everyday people can now get paid to talk about $RUFUS.. even if they don't hold any. Verify your X account, then start submitting your posts and thesis on Rufus to earn scratch cards, some containing £50 Amazon gift cards.

Verify your XAmazon gift card

The Rufus Lore

1996

The first employee with four paws

Rufus, a corgi belonging to two early employees, moved into Amazon's first offices. He had his own badge, sat in on meetings and became the company's cultural heartbeat.

Rufus at Amazon's first offices
The launch

A paw pressed the button

When a new page went live, staff would guide Rufus's paw onto the key that shipped it. Technically, the world's biggest store was launched by a dog.

Rufus pressing the launch button
Legacy

Rufus becomes the AI

Amazon named its shopping assistant Rufus after him. He's now in billions of pockets, answering questions inside the app — you're probably carrying Rufus right now.

Amazon's Rufus AI shopping assistant
Now

$RUFUS goes on-chain

Launched on Robinhood Chain and paired with tokenised $AMZN — the first meme coin traded against the company that raised it.

$RUFUS token on Robinhood Chain

Rufus is real.

Amazon commissioned a top creative agency to bring Rufus AI to life.

See for yourself

Win $AMZN credit

Verify your X account to earn Amazon vouchers! Each post about $RUFUS earns you 1 scratch card.

Step 1

Verify your X account

Post the one-time code shown on the rewards page, then paste the link to that post. Your handle is cached for future claims.

Step 2

Submit a $RUFUS post

Must mention $RUFUS, be your own original post, and either be 120+ characters or include an image or video. Each post can only be claimed once.

Step 3

Scratch the card

Every verified post unlocks one card. Rub off the foil to reveal an Amazon gift card code — or an empty.

Verify your XAmazon gift card
Recent winnersLive
@cryptojack$25 Gift Card
@web3_lisa$100 Gift Card
@rufus_maxiEmpty Card

The numbers

Supply burnt
50%

Half the supply sent to the burn address forever.

Buy / sell tax
3%

Taken on every trade in the pool.

Scratch-card fund
50%

Funds the scratch-card incentive.

Project
50%

Keeps the $AMZN pair deep and the project growing.

First of its kind

Tokenised stocks are the next major market. $RUFUS is a meme coin paired directly with the company that inspired it. Launches like this are finite, welcome to PVE.